Bridging the Gap between Farmers and Consumers: A Sustainable Food Seal

About This Event

If we are ever going to move consumer markets on sustainability, a standardized approach to labelling on claims and impacts will be critical. Yet questions remain over the best approaches, and how we must rethink storytelling, governance, and branding to help differentiate regenerative, low-impact or alt-protein products at scale. That is why we are excited to announce a new roundtable that will tackle the challenge head on.

Join this webinar hosted by Reuters to hear perspectives from food and agriculture experts, and have your say on major talking points such as:

• How do we close the gap between farmers and consumers through MRV (measurement, reporting, and verification) and product labelling?
• What’s working well in creating incentives for voluntary data recording that is proving instrumental in guiding consumer buying power?
• If a sustainable food seal is the catalyst for bringing together all impacts beyond GHG (greenhouse gases) to water, social, biodiversity and more, how then do we prioritize impacts or claims governance in labelling and storytelling?
• Is there more that we can do in reshaping retail and food service experiences to help reinforce sustainable, regenerative, and net-positive food choices beyond the middle class?

Our moderator and panelists have already done a lot of work bringing together international case studies and best practice into a report. It is well worth a read before the roundtable if you can find the time!