Americans and Russians Are Mostly Disinterested and Disengaged with Each Other

August 6, 2019

By: Brendan Helm, Research Assistant; Arik Burakovsky, Assistant Director, Russia and Eurasia Program, The Fletcher School of Law and Diplomacy, Tufts University; Lily Wojtowicz, Research Associate

The last few years have seen a substantial deterioration in relations between the United States and Russia. The international crisis over Ukraine, Russia’s interference in the 2016 US presidential election, and US sanctions against Russia have all contributed to the growing acrimony. Recent surveys conducted by the Chicago Council on Global Affairs and the Levada Analytical Center reveal that large majorities of both Russians and Americans now view their countries as rivals. But in the midst of heightened tensions between Moscow and Washington, how do regular citizens of each country view one another?

A joint project conducted by the Chicago Council on Global Affairs, the Levada Analytical Center, and The Fletcher School of Law and Diplomacy at Tufts University shows that despite the perception of rivalry between their countries, Russians’ and Americans’ views on the people of the other country are more favorable. However, the survey results also show that Russians and Americans are not particularly curious about each other, they rarely follow news about one another, and the majority of each group has never met someone from the other. Nonetheless, self-reported interests from each side in arts and sciences suggest that there are non-political paths toward warmer relations.

Key Findings

  • 68 percent of Americans view Russians either very or fairly positively, while 48 percent of Russians have those views of Americans.
  • Majorities of Russians (80%) and Americans (61%) have never knowingly interacted with a person from the other country.
  • Each public is disengaged from the news about the other country, with 44 percent of Americans and 47 percent of Russians following the other country’s news occasionally while 35 percent of Americans and 26 percent of Russians never follow the news.
  • Most Americans (61%) and Russians (70%) responded that they are not very or not at all interested in the other country.
     

Publics Favor People Over Government

At least eight in ten Russians (85%) and Americans (78%) view each other’s countries as rivals, according to polling conducted by the Chicago Council on Global Affairs and the Levada-Center. Experts on the US-Russian relationship point to several factors that contribute to this: the character of each country’s president, the media’s propagation of toxic sentiments, the United States’ foreign policy following the Cold War, and Russia’s alleged interference in Western elections. Nonetheless, both publics express warmer views of the regular people in the other country. Two-thirds of Americans (68%) have a positive view of Russians as individuals, while nearly half of Russians (48%) feel similarly about US citizens. For Russians and Americans, the people who have a very or somewhat positive view of the other population are more likely to have met people from that population.

The Levada-Center’s data on Russian sentiment shows that since the start of the conflict in Ukraine in 2014, most Russians (55% in May 2018) have had negative views of the United States, though previously they had been positive. For their part, Americans have historically had lukewarm views of Russia, with the 2016 Chicago Council Survey showing the average sentiment being 40 degrees out of 100.


 

Media Affects Mutual Perceptions

For both Americans and Russians, domestic television is the main source of information about the other country (28% for Americans, 50% for Russians). The next most popular sources of information for Americans are various forms of international media (19%) and domestic newspapers and magazines (10%), while Russians’ next choices for information about the United States are social media (17%) and international media (15%). Each public’s reliance on domestic media for information may provide an insight into how they develop their views of one another. With the increasing polarization of US media’s depictions of Russia—mainly in regard to alleged Russian interference in the 2016 US presidential election—and the political agenda of Russia’s state-run media, this trend likely has a substantial effect on cross-country attitudes.

Only 19 percent of Americans say that they follow news about Russia either every day or several times a week, while 27 percent of Russians follow news about the United States as frequently. Of those Americans who follow the news every day, 58 percent view Russians either fairly or very positively, while 46 percent of Russians who follow the news at the same frequency view Americans the same way. However, a plurality of both publics (44% of Americans, 47% of Russians) follows news about the other country only occasionally—less than several times a week.


 

While much of Russian media is controlled by the Kremlin, more Russians view Americans positively (6% very positively, 42% fairly positively) than negatively (26% fairly negatively, 9% very negatively). In his 2017 article with the Carnegie Moscow Center, the Levada-Center’s sociologist and expert Denis Volkov attributes Russians’ improving attitudes toward Americans to Russian leaders’ desire to improve their relationship with Western nations following President Trump’s election victory—a desire transmitted through domestic television. He goes on to note that the tone of media coverage in Russia on the United States is directly related to the ability of the two nations to reach compromise on contentious issues; it is possible, Volkov adds, that Russian public opinion of the American people will turn sour if the Trump administration cannot reach compromise with Russia.

Lack of Interaction, Differing Interests

Majorities of each population have never interacted with individuals from the other country. Eight in ten Russians (80%) and six in ten Americans (61%) say they have never interacted with Americans or Russians, respectively. About a quarter of Americans (23%) say they have met Russians who were living for a while in the United States, and handfuls of both Russians and Americans have met people from the other country while traveling, visiting, or living abroad. Moreover, both groups express that they have little to no interest in information or knowledge about the other country (61% of Americans, 70% of Russians). For people in Russia and the United States, those who are high-income earners or those who have a higher education tend to have a greater interest in information about the other country and generally have had more interactions with people from the other country.

*Excluded responses in which both publics responded less than 5% (While visiting Russia/the United States, While visiting another country, While living in Russia/the United States, While living in another country)


These results suggest a divide in the way each public views the other, with Russians perceiving the United States as a cultural entity and Americans viewing Russia in a historical and political context. When asked about their interest in the other country, Americans point primarily to Russia’s history (31%), politics[1] (35%), and culture[2] (27%). Russians for their part are primarily interested in American culture2 (51%) and tourism (23%). It is important to note that for this question, one of the highest rates of response for both publics was “none of the above” (36% for Americans, 32% for Russians). Between the lack of interaction and the general disinterest (or interests more specific than those listed in the response options), it appears that each public’s view of the other is informed by these specific fascinations in addition to media portrayals.


 

Additionally, respondents were asked in which areas the other nation performs well. Americans think that Russia does well in its efforts to advance science and technology (17%), promote the arts (13%), and maintain law and order (13%). Russians also said that the United States performs well in advancing science and technology (36%) and also included social protection for elderly and sick people (21%), youth education (17%), and providing economic opportunities for Americans (17%). Once more, this question elicited the highest frequency of the response “none of the above” for Americans (53%) and the third highest frequency for Russians (20%).


 

Russians See Divergence in Values

Americans are split, with 49 percent expressing they share values with Russians to a great or to some extent and 47 percent saying to little or to no extent. Russians, however, are more decisive—68 percent respond that Americans share little to no attitudes, beliefs, or worldviews with Russians.

As these topics constitute a broad range of ideas, it is important to consider what ideas are in question. Polls conducted by the Pew Research Center and Gallup in 2014 identified areas where American and Russian perceptions differ: over 80 percent of Russians approve of their leader (versus around 40% of Americans), 19 percent of Americans think being lucky is important to getting ahead in life (versus 49% of Russians), 72 percent of Russians think homosexuality is immoral (versus 37% of Americans), and several others. These ideas, as well as media portrayals, could help to explain why Americans and Russians perceive a difference in values. However, the imbalance of perceived shared values may be influenced by broader geopolitical currents in addition to contemporary cultural norms.

Finally, the Chicago Council and Levada-Center asked Russians and Americans what they would prefer if they had the chance to visit the other country. A plurality of both publics says that they would prefer not to go at all (47% of Americans, 44% of Russians). A marginally smaller proportion of both groups says they would like to go as a tourist for a brief stay (44% of Americans, 43% of Russians). However, when it comes to spending any extended period in the other country both Russians and Americans are uninterested. As few as 6 percent of Russians say they would want to work or study in the United States for a few months, and 5 percent of Russians express interest in staying for a few years. Similarly, 4 percent of Americans would want to go to Russia for a few months, and just 1 percent want to go to stay for a few years.


 

Gap in Public Outreach Could Exacerbate US-Russian Tensions

These results paint a mixed image of the mutual perceptions of the two groups. Despite the more positive views toward the regular citizens of the other country, there does not seem to be much interest, admiration, or curiosity between either of the groups. Perhaps this trend is indicative of a need for more public diplomacy and people-to-people exchanges to bridge the gap in sentiments and understanding. Programs such as the US-Russia Relations Initiative of The Fletcher School, the US-Russia Peer-To-Peer Dialogue Program, and other educational and cultural exchanges may offer constructive paths to improving US-Russian relations outside of the scope of traditional diplomacy.

Moreover, there are policy areas where each public prioritizes cooperation. When asked in both 2017 and 2019 about priorities for policy cooperation, Americans’ and Russians’ top three choices included both reducing nuclear weapons worldwide and combatting terrorism. With the recent collapse of the Intermediate-Range Nuclear Forces Treaty, non-proliferation efforts are in poor form; unfortunately, it is unlikely that the public will alone can change that.

Increased use of Track II diplomacy—informal and unofficial channels such as scientific and cultural cooperation among universities and non-governmental organizations—to manage and resolve conflict may have far-reaching effects beyond the realm of international relations; it may have a tangible impact on how regular Russians and Americans think of each other. However, it is apparent that public opinion of a country and its people are two separate elements, and it will take more interaction and interest between the populations of Russia and the United States to improve cross-country perceptions.


Methodology         

The analysis in this report is based on data from a joint survey on Russian and American Attitudes conducted by the Chicago Council on Global Affairs and the Levada Analytical Center in February 2019.

The US survey was conducted by Ipsos Public Affairs using their national online omnibus service, KnowledgePanel™, between February 15-19, 2019 among a weighted national sample of approximately 1,121 American adults, 18 years of age or older, living in all 50 US states and the District of Columbia. The margin of error is ±3 percentage points.

The Russia survey was conducted between February 15-20, 2019 by the Levada-Center among a representative sample of 1,613 persons aged 18 years and older, living in eight federal districts of the Russian Federation. Inside each district, the sample is distributed among five strata of settlements proportionally to the population living in them, 18 years of age or older. The margin of error is ±3.4 percentage points.

About the Chicago Council

The Chicago Council on Global Affairs is an independent, nonpartisan membership organization that provides insight—and influences the public discourse—on critical global issues. We convene leading global voices, conduct independent research, and engage the public to explore ideas that will shape our global future. The Council is committed to bringing clarity and offering solutions to issues that transcend borders and transform how people, business, and governments engage the world. Learn more at thechicagocouncil.org and follow @ChicagoCouncil.

About The Fletcher School

The Fletcher School of Law and Diplomacy at Tufts University is the oldest exclusively graduate school of international relations in the United States. The Fletcher Russia and Eurasia Program is dedicated to teaching and research of a broad range of historical and contemporary issues related to Russia, Eastern Europe, Central Asia, and the Caucasus. Its mission is to educate future scholars and practitioners, generate cutting-edge scholarly analysis of the region, and foster US-Russia cooperation. Learn more at sites.tufts.edu/fletcherrussia and follow @FletcherRussia or on Facebook.

About the Levada-Center

The Levada-Center is one of the leading research organizations in Russia that conducts public opinion surveys, expert and elite surveys, in-depth interviews, focus groups, and other survey methods. The Center brings together experts in the fields of sociology, political science, economics, psychology, market research, and public opinion polls. The Center’s research and experts have been cited in national and international media such as Kommersant, Vedomosti, RBC, The Economist, The Wall Street Journal, The New York Times, Reuters, BBC Radio, Radio Free Europe/Radio Liberty, and others. Learn more at levada.ru/en and follow @levada_ru or on Facebook.

This research is made possible by the generous support of Carnegie Corporation of New York.


[1] Politics was calculated by adding together political system (19% of Americans, 6% of Russians) and foreign policy (16% Americans, 8% Russians).

[2] Culture was calculated by adding together movies and television (3% of Americans, 21% of Russians), music (8% of Americans, 19% of Russians), and fine art, including painting, dance, and theater (16% of Americans, 6% of Russians).

Americans and Russians Are Mostly Disinterested and Disengaged with Each Other

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