Win or Lose? Investing in High-Profile Events

Kara Bachman, Executive Director, Chicago Sports Commission; Lior Meyer, Director, Brand Marketing and Communications, Tel Aviv Global; Kasim Reed, Mayor of Atlanta, Georgia. Moderated by Andrew Edgecliffe-Johnson.

 

High profile events, sports, and tourism can raise a global city’s international profile or even propel other cities on the world stage. How do major sporting, cultural, and political events help shape, brand, and define global cities? Is the significant investment of financial and political capital beneficial, and why have some efforts failed? How can cities leverage high-profile events and coordination with the national government to rebrand their identity?

Speaker Bio

Schedule

1:30 p.m.
Registration

2:00 p.m.
Financing the Global City
Panel and discussion

3:15 p.m.
Break

3:23 p.m.
Flash Talk: Topic TBD
 
3:30 p.m.
Win or Lose? Investing in High-Profile Events
Panel and discussion