China's Economy and China's Consumers: The Long-Term Outlook

Angela Lee, Mechtchild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University; Paul Schickler, Former President, DuPont Pioneer; Vivian Lin Thurston, Partner and Portfolio Manager, William Blair. Moderated by Phil Levy.

China's Economy and China's Consumers: The Long-Term Outlook

The burgeoning US-China trade war promises to dominate headlines this year for a good time to come. But the larger story of China’s economy is just as intriguing. A structural transition from a manufacturing-led economy to a services- and consumer-based one is proceeding apace. This economic shift will intersect with large-scale demographic changes as the population ages. Though that may have its own impact on the labor force, it will also create the largest middle class the country has ever seen. Together, these concomitant transitions have serious implications for international investors and multinationals seeking to do business in China. What industries have successful multinationals tapped into? What should they know as the new consumer class rises—and flashes its wealth?

Context
Background reading and multimedia:

Speaker Bio

Schedule

1:45 p.m.
Registration

2:00 p.m.
Presentation and Q&A

3:00 p.m.
Adjournment

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