Nitida Wongthipkongka is a social impact strategist and believes there is a significant role for the private sector to play in improving the quality of lives around the world. She works in the field of social enterprise, which is the utilization of market-based principles while creating social impact. Wongthipkongka currently works at SC Johnson (SCJ) in the base of the pyramid group. She provides strategic direction to support the delivery of the team’s mission, which is to enable mosquito-borne disease prevention in global communities by creating access to and delivering affordable product offerings through social enterprise models. She leads the development of partnerships, design and delivery of new business models, and new product launches in Asia and Africa. Prior to SCJ, she worked at a water and sanitation nonprofit in Kenya where she supported the development of social businesses in Ghana and Kenya. Wongthipkongka holds an MBA and SM in civil and environmental engineering from the Massachusetts Institute of Technology and a BS in chemical engineering from the University of Illinois at Urbana-Champaign. Wongthipkongka has lived and worked in Asia, Europe, and Africa and travels extensively.