December 30, 2013 | By Dina Smeltz

Good Copy

My favorite part of writing blog posts is finalizing the title.  Sometimes it takes just as long - or longer - to come up with a good title as it does to write the content.  I guess that's a good thing, since according to David Ogilvy, one of the original Ad Men, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

So as the year comes to a close, I wanted to highlight a sampling of 2013 blog posts with particularly fetching titles that we covered here on RunningNumbers.  Thanks to my colleagues at The Chicago Council who have helped with the headlines.  Which one is your favorite?

December 19, 2013   Split Personality:  Ukrainians on the EU versus Russia

December 6, 2013    Hot Zone: China, the US and the ADIZ

November 7, 2013   Africa May Be Rising, but Not Lifting All Equally

November 1, 2013   Prime Minister Maliki Goes to Washington

October 24, 2013   Money Talks:  Midwest Businesses Support Immigration Reform

August 23, 2013   Oilè! Mexican Public Opposed to Pemex Privatization

August 13, 2013   A Hot Mess: Relative Rankings of Climate Change as a Major Threat

June 7, 2013    Sweet and Sour:  American Opinion on China

May 23, 2013   Game of Drones (American views on US drone use)

May 3, 2013   Ay Chihuahua! US Views of Mexico At Lowest Point Since 1994

April 12, 2013   [subtitle] The Cakewalk that Wasn't (Iraq war, ten years on)

March 20, 2013  What the Frack? Americans Don’t Seem To Know Much about Hydraulic Fracturing

March 14, 2013   It's Not Easy Being Green

February 21, 2013   Best Picture (of all time)

February 13, 2013   Like Father, Like Son (North Korea)

January 15, 2013   Home Deport

 

About

The Chicago Council on Global Affairs highlights critical shifts in American public thinking on US foreign policy through public opinion surveys and research conducted under the Lester Crown Center on US Foreign Policy. 

The annual Chicago Council Survey, first conducted in 1974, is a valuable resource for policymakers, academics, media, and the general public. The Council also surveys American leaders in government, business, academia, think tanks, and religious organizations biennially to compare trends in their thinking with overall trends. And collaborating with partner organizations, the survey team periodically conducts parallel surveys of public opinion in other regions of the world to compare with US public opinion. 

The Running Numbers blog features regular commentary and analysis from the Council’s public opinion and US foreign policy research team, including a series of flash polls of a select group of foreign policy experts to assess their opinions on critical foreign policy topics driving the news.

Archive






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